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Facebook Marketing

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30 Second Facebook Marketing Lesson: Don’t be fooled by the numbers.

We recently evaluated a Facebook page for a small coffee shop in Palo Alto, Calif. that had more than 50,000 likes. Impressive? At first glance, yes; in reality, no.

Of the 50,000 likes, the overwhelming majority were from people living in Egypt between the ages of 13 and 17. Not surprising, these people were not this bistro’s customers or prospects.

Lesson: Unless marketing of any type reaches the RIGHT audience, it’s a wasted effort, no matter how good it looks at first glance.

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