Creating Impact That Drives Success
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Case Study – NMB Technologies

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Challenge:

For over 50 years, NMB Technologies Corporation has been a global leader in the manufacturing of precision mechanical and electrical components.  Yet, upstart companies designing customized products were driving a decline in market share and repositioning the company as a commodity provider.

Strategy:

As the company embraced customization, our team developed a strategy that leveraged customers who were recognized vertical market leaders and thought leadership.  By creating opportunities for NMB and its customers to collaborate in conference presentations, interviews, articles and papers, we leveraged the power of its customer base while positioning the company executives and experts dedicated to customer-focused solutions.  In addition, the strategy essentially created opportunities for NMB customers to evangelize NMB solutions.

Impact:

Taking an aggressive approach helped NMB change its market perception from a commodity provider to a company providing custom solutions, and enabled it to retain leadership in key market segments.

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