Creating Impact That Drives Success
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Case Study – Dignity Memorial

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Challenge:

Few people like to talk about their own mortality, so they put off pre-arranging their funerals.  This fact posed a problem for Dignity Memorial funeral homes and cemeteries, which were focused on building their pre-planning business.

Results:

Corridor Communications created a series of experiential opportunities for local media, who in turn became voices that advocated pre-planning with Dignity Memorial to consumers.  Our team developed family-focused celebrations that attracted thousands, like bringing in 16 tons of snow to create a Winter Wonderland in the middle of Los Angeles.  A series of continuing programs encouraged community members to simply drop by and participate, whether donating to charity drives or taking advantage of a mapped out walking path.  Combined with integrated media relations and influencer marketing campaigns, these strategies built goodwill and made people feel more at ease.

Impact:

Not only did attendance at events grow an average of 25%, but locations reported a marked increase in pre-planning inquires and sales.

 

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