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Case Study – Motorola Environmental Stewardship

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Challenge:

Motorola Semiconductor, taking an early lead in embracing environmentally sound manufacturing practices, sought to leverage its actions as a visible sign of good corporate citizenship and to create an opportunity for environmental action.

Strategy:

The team created an environmental, educational and activity book using recycled materials and earth-friendly production processes.  Leveraging our ties in the educational and green markets, we created Earth Day media events where Motorola team members distributed the books to teachers and youth in their communities.

Impact:

Media coverage solidly positioned Motorola as a company concerned about the communities where it operates and echoed its environmental pledge.

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