Challenge:
Every salesperson is looking for that magic bullet that will help close more deals faster, and the advent of online courses, chat rooms and so-called gurus offering free advice, created a lot of noise in the sales education marketplace. To expand on its fifty years of success, APB needed new strategies to rise above the fray.
Strategy:
Corridor Communications developed a strategy that captured the wisdom and practical advice of APB’s CEO Richard Libin, and shared it with salespeople not only in the automotive market, but across industries. Working with Mr. Libin, our team completed a series of recurring guest columns and features for leading publications and social media sites, which provided the foundation for his first book, Who Stopped The Sale?, now in its second printing.
Impact:
This strategy increased demand for APB’s sales and management educational programs and proprietary processes within the automotive retail market, and introduced the firm to sales organizations across industries.
