Creating Impact That Drives Success
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Archive for February 2014

Marketing: No Field of Dreams

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The movie Field of Dreams serves as a reminder that you’re dreaming if you believe people come to your business without marketing.

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Quality Counts!

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Quality Counts! A single story in the right place can do more than hundreds of stories in irrelevant outlets.

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Who Really Matters!

Business Talks

Sending the right message to the wrong person never works!

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What Can We Learn From Budweiser’s Super Bowl Win?

Puppy Love

These days, it seems that there are just as many people who watch the Super Bowl for the ads as for the game.  Unfortunately, this year, both were overall disappointments.  Despite the lackluster performances, one company scored a “Marketing Trifecta.”  Budweiser dominated in  advertising, social media, and public relations. There […]

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