Surprisingly, many businesses fail to realize who their audiences actually are. At Corridor Communications, we define “audience” as an individual or group who has an interest in and can influence others about an organization. It’s likely that your audience includes some or all of these groups: local, national and trade media, industry pundits/analysts, the communities in which you do business, customers/prospects, vendors/suppliers, government regulators/agencies, current/former employees, competitors and others. What each of these groups has in common—friendly or not—is their power to communicate information about you.
We believe that a successful public relations program must consistently convey the right message at the right time to the right audience.
