Creating Impact That Drives Success
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Archive for April 2014

Separating the Marketing Fat from the Muscle Saves Money and Drives Business

budget cut

Arbitrarily cutting marketing simply because a market is down may inadvertently contribute to declining sales.  Businesses must first identify the muscle – what marketing programs are effective – and understand their customers.  With some simple questions and a bit of sleuthing, businesses can make wise decisions that reduce expenses while […]

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