Creating Impact That Drives Success
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Archive for June 2014

The Danger Zone!!!!!!!!!!!


All too often companies enter the Danger Zone when they opt to sever ties with their marketing firm to save money during challenging times. This goes beyond the well-known adage that the worst time to cut marketing is when business is down. For starters: Professionals may have to take on […]

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Don’t Just Take Our Word For It…


We love getting feedback like this note we received from one of the editors we’ve worked with at COTS Journal for years. “Thank you for being so persistent and diligent.  There are sometimes unfortunately companies that get left out of things but never the companies that have diligent PR folks […]

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If It Ain’t Broke, Don’t Fix It: Net Neutrality


As the news has reported, the FCC is in the midst of deciding on whether to eliminate Net Neutrality.  So, what does this mean to communicators and businesses? First, what exactly is Net Neutrality? Net neutrality (also network neutrality or Internet neutrality) is the principle that Internet service providers and […]

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The Highest Form of Compliment


Corridor Communications is privileged to work with some of the world’s leading businesses, like Canadian-based Chipworks, the patent and technology partner to the world’s most successful companies.  A client for more than a dozen years before an internal restructuring brought their program in-house, this market leader has once again turned […]

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The lost art of thank you

In business today, the most precious commodity is time.  Everywhere you look there are time-saving measures, even for basic communications – email, evites, texts and even automated systems that send greeting cards.  Unfortunately this has depersonalized even the most basic forms of communications from invitations to thank you notes. There […]

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