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Marketers Positioning Themselves

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While this is certainly funny, there is an underlying truth here.

Just as marketing professionals work to position your business positively (and truthfully) in a way that makes it stand above the competition, marketers are doing the same thing for their own business.

Whenever you hear these words come from a firm you are considering – expert, guru, best, leading, specialists, and others – ask to see the results.  And by results, we mean ways that their work moved the needle for their client, not just completed projects.

Meanwhile, enjoy the cartoon!

 

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