Creating Impact That Drives Success
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Archive for November 2014

Creative Risk-Taking


Quick, name three marketing campaigns you remember. Here are ours: Ice Bucket Challenge for ALS Apple 1984 Intel Inside What makes these campaigns memorable and effective? They challenge conventional thinking. We call this creative risk-taking. But does it work? In these cases, yes. The ALS Ice Bucket Challenge: more than […]

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Get Off the Bandwagon


What about your business keeps you up at night? Nine times out of ten, the answer to that question is, “How do I bring in more leads, get more customers, drive up revenue.” Marketing a business to secure quality leads has always been challenging, but with the plethora of tools […]

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