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Thousand Oaks Transit Hires Group A2Z for Rebranding Program Designed to Inform and Increase Ridership Throughout The Conejo Valley

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Streamlined, easier to read materials and innovative designs that enhance the riding experience and attract a broader group of riders will be introduced beginning this summer.

Thousand Oaks Transit (TOT) announced it has hired Group A2Z, a Thousand Oaks marketing, design and communications firm, to refresh its brand, renew its public communications materials, and attract more riders. The program includes brand strategy, new designs, and updated content for a wide range of materials, including the primary Transit Brochure and System Map, which will be introduced later this summer. The ongoing program is designed to phase in updated and new materials as they are needed to ensure that riders have current information presented in a straightforward, inviting manner.

Group A2Z is a professional partnership that includes Corridor Communications, Inc., Westlake Marketing Works, and Barry Ridge Design.

“Thousand Oaks Transit has earned a reputation for the quality and professionalism of our service. We operate Ventura County’s newest fleet of clean, environmentally friendly vehicles all equipped with the latest technology and run by highly trained professionals, which makes us the area’s premier service,” said Mike Houser, Transit Manager. “Our effort to refresh our brand and update our materials will ensure that our communications materials offer the same level of quality and information to our riders, making it easier and more inviting for people of all ages and abilities to choose the bus as an alternative means of transportation.”

Group A2Z is a strategic marketing alliance of three companies that creates order out of the chaos in today’s fragmented communications environment. The firm delivers a unique suite of integrated marketing, design and public relations services from “A to Z.” Based on accountability and personal expertise, its strategies are known for connecting with customers across print and digital media. Group A2Z brings an innovative, nonbiased approach to developing strategy, design, and communication solutions that generate impact and produce results. They know what to say, the right tools to use, and how to use them. For more information, visit www.GroupA2Z.com or call 8i8.681.5777.

For more than 30 years, TOT has provided safe, reliable transportation within the Conejo Valley and convenient connections to neighboring communities and beyond through a range of routes and services including ADA and Senior Dial-A-Ride, commuter bus service, the Summer Beach Bus, and others. All TOT buses are maintained to the highest standards, run on clean burning natural gas, and use the latest technology in safety, security and WiFi connectivity. With access and service to major shopping centers, schools, hospitals, parks and public facilities, and more, Thousand Oaks Transit will truly take you “Everywhere you want to go.”

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