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Corridor’s Communication Cues

Look around, check out our latest posts, and take a cue from us.

“That’s ROI Baby!”

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When UK-based LINKFRESH was looking for a U.S. firm to re-brand the company and develop the strategy for a massive PR launch to the US, our design partners turned to Corridor for our expertise. With the new brand in place and a PR strategy ready to go, LINKFRESH retained Corridor […]

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Communications Chaos!!!!!!

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It’s chaotic.  There is no other way to describe public relations and business communications today.  Not only do new options pop up daily, like Hashtag Shopping and AboutMe.com, two of the latest options (wait 24 hours and this may change), but how each of these options works, changes daily. Social […]

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Here! Catch!

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Have you ever been feeling just a little (or completely) overwhelmed at work when your boss walks in and hands you a new marketing project?  Who hasn’t!!!!! That’s the time when you look around, trying to catch someone’s eye so you can scream, “Here! Catch!” and pass the project on […]

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The Danger Zone!!!!!!!!!!!

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All too often companies enter the Danger Zone when they opt to sever ties with their marketing firm to save money during challenging times. This goes beyond the well-known adage that the worst time to cut marketing is when business is down. For starters: Professionals may have to take on […]

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Don’t Just Take Our Word For It…

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We love getting feedback like this note we received from one of the editors we’ve worked with at COTS Journal for years. “Thank you for being so persistent and diligent.  There are sometimes unfortunately companies that get left out of things but never the companies that have diligent PR folks […]

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If It Ain’t Broke, Don’t Fix It: Net Neutrality

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As the news has reported, the FCC is in the midst of deciding on whether to eliminate Net Neutrality.  So, what does this mean to communicators and businesses? First, what exactly is Net Neutrality? Net neutrality (also network neutrality or Internet neutrality) is the principle that Internet service providers and […]

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The Highest Form of Compliment

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Corridor Communications is privileged to work with some of the world’s leading businesses, like Canadian-based Chipworks, the patent and technology partner to the world’s most successful companies.  A client for more than a dozen years before an internal restructuring brought their program in-house, this market leader has once again turned […]

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Gee…Thanks!

The lost art of thank you

In business today, the most precious commodity is time.  Everywhere you look there are time-saving measures, even for basic communications – email, evites, texts and even automated systems that send greeting cards.  Unfortunately this has depersonalized even the most basic forms of communications from invitations to thank you notes. There […]

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What about your business keeps you up at night?

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Nine times out of ten, the answer to that question is, “How do I bring in more leads, get more customers, drive up revenue.” Marketing a business to secure quality leads has always been challenging, but with the plethora of tools available today, it’s becoming more of a nightmare.  As […]

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Brand Aid

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In an article at MarketingProfs.com, Mike O’Toole explains why small businesses instinctively understand the importance of developing brand equity: “It is the quality that motivates your customers to recommend their friends or colleagues to you.” And he says you don’t need to be a Fortune 500 company to reap the […]

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