Insights

Hashtags are everywhere – on social media, in ads, on television shows and ads, in movie theaters, and even in conversations. But how many businesses or individuals actually understand what they are and how best to use them? Basically, a hashtag is a keyword or phrase...

Depending on your business and industry, customer retention and business development programs may appear to have relatively different impacts to your bottom line when compared against each other. Based on our years of experience and some basic facts, we believe the...

Over the past three years, web accessibility has become one of the fastest-growing issues in the legal and technological fields. This should come as no surprise, as not only is it a business imperative, it is a moral and a social commitment to one of the principles of...

What about your business keeps you up at night? Nine times out of ten, the answer to that question is, “How do I bring in more leads, get more customers, drive up revenue.” Marketing a business to secure quality leads has always been challenging, but with the plethora...

In an article at MarketingProfs.com, Mike O’Toole explains why small businesses instinctively understand the importance of developing brand equity: “It is the quality that motivates your customers to recommend their friends or colleagues to you.” And he says you don’t...

Each Fall, businesses work on marketing goals and strategies for the upcoming year. As a result, they generally have innovative and powerful plans in place when the New Year arrives. But what happens when those plans don’t adapt to meet the demands of changing...

This article originally was written by one of our clients, Richard F. Libin, for a trade publication. We found it to be equally true for Marketing and PR and asked his permission to share it. We think you’ll find it valuable. Trust is defined by your attitude and the...

We’ve all heard it. In fact, it’s said so often that it’s become trite – almost. So, here goes… “The definition of insanity is doing the same thing over and over and expecting a different result.” Some idioms, however, no matter how often they are used are never trite...

Nearly every time we interview a job candidate the first thing we hear is, “I’m a good writer and know social media.” While important, this claim misses the most important skill required for every exceptional public relations professional: the ability to build,...