Creating Impact That Drives Success
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Posts Tagged branding

Brand Aid

brand aid

In an article at MarketingProfs.com, Mike O’Toole explains why small businesses instinctively understand the importance of developing brand equity: “It is the quality that motivates your customers to recommend their friends or colleagues to you.” And he says you don’t need to be a Fortune 500 company to reap the […]

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Building Brand Ambassadors

brand ambassador

A strong, clear brand is the hallmark of a successful company and can be a lifeline in troubling economic times and a boon in plentiful economies. Yet despite conventional wisdom, strong brands aren’t built by the marketing department alone; every employee in every department has a role to play as […]

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CEO Interview

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Recently, one of the nonprofits we work with interviewed our CEO, Bonnie Quintanilla, about our work in the nonprofit area. Here’s what she had to say… Can you give us your elevator pitch about the work your organization does? Corridor Communications, Inc. is the leading marketing communications firm located on […]

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Marketers Positioning Themselves

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While this is certainly funny, there is an underlying truth here. Just as marketing professionals work to position your business positively (and truthfully) in a way that makes it stand above the competition, marketers are doing the same thing for their own business. Whenever you hear these words come from […]

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“That’s ROI Baby!”

LFLogoTM

When UK-based LINKFRESH was looking for a U.S. firm to re-brand the company and develop the strategy for a massive PR launch to the US, our design partners turned to Corridor for our expertise. With the new brand in place and a PR strategy ready to go, LINKFRESH retained Corridor […]

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Brand Aid

brand aid

In an article at MarketingProfs.com, Mike O’Toole explains why small businesses instinctively understand the importance of developing brand equity: “It is the quality that motivates your customers to recommend their friends or colleagues to you.” And he says you don’t need to be a Fortune 500 company to reap the […]

Read more

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