Creating Impact That Drives Success
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Posts Tagged public relations

Building Brand Ambassadors

brand ambassador

A strong, clear brand is the hallmark of a successful company and can be a lifeline in troubling economic times and a boon in plentiful economies. Yet despite conventional wisdom, strong brands aren’t built by the marketing department alone; every employee in every department has a role to play as […]

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CEO Interview


Recently, one of the nonprofits we work with interviewed our CEO, Bonnie Quintanilla, about our work in the nonprofit area. Here’s what she had to say… Can you give us your elevator pitch about the work your organization does? Corridor Communications, Inc. is the leading marketing communications firm located on […]

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Quantity vs. Quality (Links, Likes, Leads)


One of the most fulfilling parts of our work is when a potential new client reaches that “Ah-ha” moment and realizes that quantity doesn’t really matter. On the other hand, it pains us each and every time when a prospect comes to us having learned this the hard way. These […]

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There’s No App For What We Do™


Everywhere you turn today there’s an app for this and an app for that; we see them all! Yet with all the technology available, “There is no app for what we do.”™ – and there never will be! Corridor Communications is proud to announce that we are a founding partner […]

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Marketers Positioning Themselves


While this is certainly funny, there is an underlying truth here. Just as marketing professionals work to position your business positively (and truthfully) in a way that makes it stand above the competition, marketers are doing the same thing for their own business. Whenever you hear these words come from […]

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“That’s ROI Baby!”


When UK-based LINKFRESH was looking for a U.S. firm to re-brand the company and develop the strategy for a massive PR launch to the US, our design partners turned to Corridor for our expertise. With the new brand in place and a PR strategy ready to go, LINKFRESH retained Corridor […]

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Here! Catch!


Have you ever been feeling just a little (or completely) overwhelmed at work when your boss walks in and hands you a new marketing project?  Who hasn’t!!!!! That’s the time when you look around, trying to catch someone’s eye so you can scream, “Here! Catch!” and pass the project on […]

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The Danger Zone!!!!!!!!!!!


All too often companies enter the Danger Zone when they opt to sever ties with their marketing firm to save money during challenging times. This goes beyond the well-known adage that the worst time to cut marketing is when business is down. For starters: Professionals may have to take on […]

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Don’t Just Take Our Word For It…


We love getting feedback like this note we received from one of the editors we’ve worked with at COTS Journal for years. “Thank you for being so persistent and diligent.  There are sometimes unfortunately companies that get left out of things but never the companies that have diligent PR folks […]

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What about your business keeps you up at night?


Nine times out of ten, the answer to that question is, “How do I bring in more leads, get more customers, drive up revenue.” Marketing a business to secure quality leads has always been challenging, but with the plethora of tools available today, it’s becoming more of a nightmare.  As […]

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