Creating Impact That Drives Success
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Posts Tagged strategy

Brand Aid

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In an article at MarketingProfs.com, Mike O’Toole explains why small businesses instinctively understand the importance of developing brand equity: “It is the quality that motivates your customers to recommend their friends or colleagues to you.” And he says you don’t need to be a Fortune 500 company to reap the […]

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Building Brand Ambassadors

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A strong, clear brand is the hallmark of a successful company and can be a lifeline in troubling economic times and a boon in plentiful economies. Yet despite conventional wisdom, strong brands aren’t built by the marketing department alone; every employee in every department has a role to play as […]

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Creative Risk-Taking

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Quick, name three marketing campaigns you remember. Here are ours: Ice Bucket Challenge for ALS Apple 1984 Intel Inside What makes these campaigns memorable and effective? They challenge conventional thinking. We call this creative risk-taking. But does it work? In these cases, yes. The ALS Ice Bucket Challenge: more than […]

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Get Off the Bandwagon

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What about your business keeps you up at night? Nine times out of ten, the answer to that question is, “How do I bring in more leads, get more customers, drive up revenue.” Marketing a business to secure quality leads has always been challenging, but with the plethora of tools […]

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CEO Interview

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Recently, one of the nonprofits we work with interviewed our CEO, Bonnie Quintanilla, about our work in the nonprofit area. Here’s what she had to say… Can you give us your elevator pitch about the work your organization does? Corridor Communications, Inc. is the leading marketing communications firm located on […]

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Putting the Special in Special Events

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We are in the midst of planning an annual event for a client that genuinely honors, supports and celebrates Veterans – and leads to sales. Like this one, events can be powerful marketing tools that touch your target audience in a very personal way, generate goodwill, and lead to sales. […]

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Quantity vs. Quality (Links, Likes, Leads)

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One of the most fulfilling parts of our work is when a potential new client reaches that “Ah-ha” moment and realizes that quantity doesn’t really matter. On the other hand, it pains us each and every time when a prospect comes to us having learned this the hard way. These […]

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There’s No App For What We Do™

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Everywhere you turn today there’s an app for this and an app for that; we see them all! Yet with all the technology available, “There is no app for what we do.”™ – and there never will be! Corridor Communications is proud to announce that we are a founding partner […]

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“That’s ROI Baby!”

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When UK-based LINKFRESH was looking for a U.S. firm to re-brand the company and develop the strategy for a massive PR launch to the US, our design partners turned to Corridor for our expertise. With the new brand in place and a PR strategy ready to go, LINKFRESH retained Corridor […]

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Communications Chaos!!!!!!

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It’s chaotic.  There is no other way to describe public relations and business communications today.  Not only do new options pop up daily, like Hashtag Shopping and AboutMe.com, two of the latest options (wait 24 hours and this may change), but how each of these options works, changes daily. Social […]

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